From a past full of promise …

Established in the Chemillé region which has been a famous center for the cultivation of medicinal plants for over 150 years, novéal can draw on knowledge about plant-derived foodstuffs and pharmaceuticals that has been systematically handed down over many generations.

... to advanced expertise.

Growing out of the tradition of herbal medicine, phytotherapy and the dietary supplement market in general have seen exponential growth in recent years.

Consumers are rediscovering the virtues of plants and are now increasingly seeking to get back to a more natural way.
They are interested in making the most of nature as well as compensating for certain deficiencies stemming from the fast pace of modern life coupled with new social and dietary habits.

Novéal has anticipated these changes in the market by expanding its range of skills to develop special industrial development and marketing policies for this new area of activity.